MTV in the 2008 Election

MTV is a music based TV station, but as most people are aware, it is host to many reality TV shows. The Real World, Road Rules, and Making the Band are all popular reality TV shows, but recently they have taken a back seat. Instead there have been many news briefs interrupting the shows. The news briefs are covering the 2008 election. USA TODAY (April 2 edition) reports that MTV has educated young voters for 16 years, but this year will hopefully be their biggest success. If you recall in the 2004 election, MTV launched the Choose or Lose campaign. This was to try and get young eligible voters to actually go out and vote. However, this campaign wasn’t as successful as they hoped to be. For this year’s election they have launched a Street Team 08’. This is where they will have one young reporter from each state reporting on what the young voters are doing in their state. Hopefully MTV will be more successful in this year’s election than in 2004.